CERTIFIED DIGITAL MARKETING PROFESSIONAL PROGRAM (CDP)

Unlock your potential with the Certified Digital Marketing Professional Program by EDURUSH. Master SEO, social media marketing, content creation, and more with guidance from industry experts. Gain hands-on experience and become a leader in the digital marketing world. Transform your career with our comprehensive program today!

online live training via LMS

online live training via LMS

offline live training at campus

offline live training at campus

Hands on Training

Hands on Training

Pricing

₹1,10,000 (10% OFF)

+GST (18% )

₹1,18,000

CERTIFIED DIGITAL MARKETING PROFESSIONAL PROGRAM (CDP)

Unlock your potential with the Certified Digital Marketing Professional Program by EDURUSH. Master SEO,
social media marketing, content creation, and more with guidance from industry experts. Gain hands-on experience and become a leader in the digital marketing world. Transform your career with our comprehensive program today!
Online Live Training Via LMS

Online Live Training Via LMS

Offline Live Training at Campus

Offline Live Training at Campus

Hands on
Training

Pricing

₹1,10,000 (10% OFF)

+GST (18% )

₹1,18,000

Course Journey

Kick start your journey

Master Digital Marketing by working on practical project

Expert Guidance for Career Success

Stand Out to Potential Employers

Succeed in Your Dream Job Interview

Kick start your journey

Master Digital Marketing by working on practical project

Expert Guidance for Career Success

Stand Out to Potential Employers

Succeed in Your Dream Job Interview

Course curriculum

Module 1 - Introduction to Digital Marketing

Topics :

 
  1. What is Digital Marketing?
  2. How is it different from Traditional Marketing?
  3. ROI between Digital and Traditional Marketing?
  4. Discussion on E-Commerce
  5. Discussion on new trends and current scenario of the world
  6. Digital marketing – a Boon or bane ?
  7. How can Digital Marketing be a tool of Success for Companies?
  8. Video on Importance of Digital Marketing
  9. Analysis of Recent Info Graphics released by Companies about Digital Marketing?
  10. How did Digital Marketing help the Small Companies and Top Industries
  11. Categorization of Digital Marketing for the Business
  12. Diagnosis of the present Website and Business.
  13. SWOT Analysis of the Business, present Website and Media or Promotion plan.
  14. Setting up the Vision, Mission and goals of Digital Marketing
Module 2 - Search Engine Optimization

Master on-page and off-page SEO techniques for better search engine rankings.

Module 3 - Facebook Ads

Learn to create targeted campaigns to drive engagement, leads, and conversions on Facebook.

Module 4 - Instagram Ads

Develop visually appealing ad campaigns to connect with your audience on Instagram.

Module 5 - LinkedIn Ads

Generate professional leads and build brand authority with LinkedIn advertising strategies.

Module 6 - Google Ads

Topics:

Introduction to Google Ads

  • History of Google Ads
  • Why Google Ads?
  • Difference between Bing Ads and Google Ads
  • Understanding the KPI
  • Benefits of Google Ads

Setting up Google Ads Account

  • Sign up Process
  • Billing Setting
  • User account creation
  • User Access Levels
  • Setting up Campaigns

Campaign Structure

  • Types of Campaigns
  • How to fit the right campaign to the Business Objective
  • Location Setting
  • Language Setting
  • Ad Rotation
  • Experiments
  • Daily budget Selection
  • Ad Scheduling

Ad group Set up

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool

Ads Set up Setting up Google Ads Different types of Ads

  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ads
  • Writing the Ad Copy
  • URL Options
  • Mobile URL Option
  • Google Ads Guidelines

Auction Process

  • How google ads auction occur?
  • Metrics of Google ads
  • Ad Rank Calculation
  • Quality Score
  • Quality Score Calculation
  • Factors affecting Quality score
  • What is Actual CTR
  • How is it Calculated?

Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

Conversion Tracking

  • What is Conversion?
  • Types of Conversions
  • Website Conversion
  • Live Practical integration of conversion tracking
  • App Conversion
  • Call Conversion
  • Offline Tracking ( Import )
  • Implementation Conversion Tracking
  • Dynamic Conversion Tracking ( Ecommerce Sites )

Search Ads Campaign

    • What are Search ads Ads?
    • Objectives of search Campaign
    • Bidding Strategies
    • Budget Settings
    • Automated Targeting
    • Creating Custom Ads
    • Writing awesome headlines
    • Integrating Ad Extensions
    • Fitting right keywords

Case Studies:

Module 7 - Google Ads Campaigns

Topics :

 

Display Ads Campaign

  1. What are Display Ads?
  2. Type of Display Ads
  3. Objectives of Display Campaign
  4. Bidding Strategies
  5. Budget Settings
  6. Audience Targeting Methods
  7. Demographic Targeting
  8. Content-based Targeting
  9. Automated Targeting
  10. Types of Ad Formats
  11. Creating Custom Ads

Gmail Ads

  1. Creating a Gmail Ads Campaign
  2. Targeting based on Keywords, Remarking etc
  3. Gmail Ads Measurement
  4. Tracking Gmail Ads

Video Ads Campaigns

  1. What are Display Ads?
  2. Type of Display Ads
  3. Objectives of Display Campaign
  4. Bidding Strategies
  5. Budget Settings
  6. Audience Targeting Methods
  7. Demographic Targeting
  8. Content-based Targeting
  9. Automated Targeting
  10. Types of Ad Formats
  11. Creating Custom Ads
  12. Why video marketing?
  13. Creating Video Campaigns
  14. Instream Ads
  15. Discovery Ads
  16. Bumper Ads
  17. Ad Sequence Ads
  18. YouTube Targeting options
  19. Age/gender/ Affinity Audience/keywords/topics/placements
  20. Remarketing lists
  21. Bidding Types
  22. Type of YouTube Ads
  23. Creating a YouTube Ad
  24. Reporting and Analysis

Remarketing Campaign

  1. What is Remarketing?
  2. How to build Audience list?
  3. How to do Segmentation of lists?
  4. Types of Remarketing Audience
  5. Dynamic Remarketing set up ( Ecommerce Sites )
  6. Website Audience
  7. App Audience
  8. Customer List
  9. Various Types of customer Lists
  10. Custom Remarketing List
  11. Creating Remarketing Campaign
  12. Measuring Results of Campaign

Mobile Marketing Campaign

    1. Importance of Mobile Marketing
    2. Types of Mobile marketing campaigns
    3. Creating Universal app campaign
    4. Bidding Strategies
    5. Location & Budget settings
    6. Ad Setup
    7. Conversion Tracking
    8. Reports
Module 8 - Social Media Marketing

Topics :

  1. Introduction to Social Media Marketing
  2. Advanced Facebook Marketing
  3. Twitter marketing
  4. Linkedin Marketing
  5. Pinterest
  6. Social Media Analytics

Instagram Marketing

  1. How Brands use Instagram
  2. Creating an Instagram Account
  3. Tour of Instagram App
  4. Content strategy for Instagram
  5. Story vs Instagram Post
  6. How to use Stories?
  7. How to use Hashtags?
  8. Tools used for finding trending hashtags
  9. Tools used for Influencer Marketing
  10. Instagram Ads
  11. Objectives of Instagram Ads
  12. Reports & Analysis

Pinterest Marketing

  1. What is Pinterest?
  2. Why is Pinterest used for Marketing
  3. Creating a Pinterest Account
  4. Customizing the Profile
  5. Pinterest Pins Strategy
  6. Boards on Pinterest
  7. How to Create Pins
  8. Pinterest Plugins
  9. Generating Engagements
  10. Importance of Pinterest
  11. Integrating Pinterest in Site
  12. Engagement Metrics for Pins
  13. Pinterest Analytics
  14. Pinterest Ads

Quora Marketing

  1. Introduction to Quora
  2. Benefits of Quora Marketing
  3. Creating Personal Quora Account
  4. Profile Setup
  5. Following Topics
  6. Writing Answers on Quora
  7. How to Engage with Users
  8. Quora Engagement Metrics
  9. Quora Analytics
  10. Creating Quora Business Page
  11. Answering Questions
  12. Quora Advertising
  13. Types of Quora Campaigns
  14. Reports & Analysis

Case Studies:

Module 9 - Youtube Marketing

YouTube Marketing

  1. What is Video Marketing
  2. Statistics of Video Marketing
  3. Creating a YouTube Channel
  4. Customizing the YouTube Channel
  5. Create a video marketing strategy
  6. Viral video examples
  7. Types of Video Posts
  8. How to create YouTube Videos
  9. How to Rank YouTube Videos on top
  10. Custom settings in videos
  11. YouTube Engagement Metrics
  12. Increasing Subscribers
  13. End Screens & Cards
  14. How to use Playlists
  15. Understanding copyrights and spam
  16. YouTube Creator Studio
  17. In-depth Statistics Analysis
  18. YouTube Tools & Plugins
Module 10 - Google Analytics

Topics:

  • Unlocking the Power of Data
  • Maximizing Data Understanding
  • Advanced Techniques in Google Analytics Strategy
  • Behavior Flow Analysis:
  • Understanding User Interactions on Your Website
  • Tracking Performance Across Platforms
Module 11 - Email Marketing

Topics :

 
  1. How Email Marketing Works
  2. Types of mails
  3. What to write
  4. How to write
  5. When to send
  6. Tools used in Email Marketing
  7. How to measure
  8. What is opt in what is double optin
  9. List creation
  10. List Management
  11. Auto responders
  12. Email marketing report generation and its Metrics

Case Studies:

Module 12 - Affiliate Marketing

Topics :

 
  1. What is Affiliate Marketing
  2. Components of Affiliate Marketing
  3. How Affiliate Marketing Works
  4. How to become a Merchant
  5. How to become a Publisher
  6. Costing Techniques
  7. Product Allocation
  8. Affiliate Marketing types
  9. Affiliate Marketing tools
  10. Google AdSense account set up
Module 13 - Building Own Portfolio

Topics :

 
  1. Resume building 
  2. Building Own Portfolio Page 

Our Instructors

smiling-handsome-indian-male-teacher_928503-3479

Mahesh.J

Certified Digital Marketing Professional Program (CDP)

office-meeting-portrait-businessman-with-smile-corporate-deal-partnership-planning-happy-employee-consultation-with-pride-business-proposal-b2b-merger-collaboration_590464-357761

Paramesh.M

Certified Digital Marketing Professional Program (CDP)

Course Benefits

edurush

Free resources

Other courses

Structured + problem solving based

Fastest 1:1 doubt support

Integrated prep platform

Profiles highlighted on Naukri

Your dream role, faster and with confidence!

100%

Average role, under-confident

others

Course Benefits

edurush

Free resources

Other courses

Comprehensive & Industry-Aligned Curriculum

Fastest 1:1 Doubt Support

Practical, Hands-On Learning

Profile Boost on Naukri, Indeed

Expert-Led Training

Flexible Learning Options

Testimonials

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October 5, 2024

Truly trusted Digital Marketing Company

Vikas

Certified Graphic Designing Professional Program

August 2, 2024

“An excellent program for anyone looking to master graphic design. The course content was well-structured, and the projects helped me build a strong portfolio. The certification opened up new career opportunities for me.”

Vivek

Vishwa

August 2, 2024

“The CDP program was a game-changer for my career. The comprehensive curriculum covered all aspects of digital marketing, and the certification added significant value to my resume. The job guarantee gave me the confidence to pursue my dream job.”

Vishwa

Frequently Asked Questions

What is Digital Marketing?

Digital Marketing or Internet Marketing is marketing which is done using internet as medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, SEM, SMO, E-mail marketing, ORM & Google Analytics.

Who can pursue the course?

Any individual who has passion for creativity and can navigate on internet can undergo digital marketing training.

What are the Pre requisites?

There are no pre-requisites attached to digital marketing training. But, to attain a full time employment in this field, one must be a graduate (in any stream). There is no technical knowledge required as digital marketing training is not fully technical and thus, does not require any programming knowledge.

Do you offer placement?

Yes, we provide 100% placement assistance. SMEs and MNCs are adapting or shifting their current marketing methodologies to digital marketing due to its cost effective nature and ability to reach wider audiences for promotion. Therefore, opportunities for full-time employment are sloping upwards on graph. Freelancing options too are available.

Is SEO and digital marketing same?

No, SEO is one of the techniques in Digital Marketing. There are 7 other modules apart from SEO. SEO is the process of improving website ranking. SEM focuses on creating Ads on the search networks. SMO is done to promote the brand and engage customers using trendy social media as a platform. E-mail Marketing is used to send bulk e-mails or newsletters to prospects or customers for promotion or announcing offers. ORM is the tool to protect your online presence and GA is the heart of Digital Marketing.

Are there internship opportunities?

Yes, We have ties-ups with Companies that hire for Digital Marketing positions and you can avail yourself internships on a stipend basis. The Internship duration and Process decision rests with the company authorities.

What is google adwords? How can I achieve Google Adowrds Certification?

Google Adwords or PPC or Pay per click is one Technique of Digital Marketing that focuses on Creating and Managing Ads on the Search Networks. Google conducts an Online MCQ Exam for Adwords and you will need to clear 3 levels to obtain the Certification. We will support you with Study Materials and Mock Exams.

What about certifications involved?

We are a Google Certified Partner. We assess our students via tests to certify them with our certificate. We, further encourage our students to take the Google Adwords exam in order to be certified as Google Adwords professionals.

How different are you from other players?

Our training is supported with active case studies and our trainer is an entrepreneur who highlights his experience whilst training. Further, we provide running notes and study materials and we conduct mock exams for Google Adwords. We have initiated a centralized job portal for our trainees who are job hunters. To support our job seekers, we have a dedicated resource that conducts research on placements and builds relationships with corporates that are in constant search of skilled digital marketers.

I am an undergraduate, How will it be useful for me?

For an undergraduate, digital marketing training can be undertaken for addition of skills and upon completion of graduation, full time employment can be sought for. Hence, internship and freelancing can be availed by undergraduates. If one has a business idea in mind, then digital marketing can be useful for promotion of the business.

I am 38+Age. How will this training help me?

Digital Marketing can be undertaken by any individual who has a business plan in mind or who wants to make a progressive career. We have witnessed individuals between 30-45 age too become start-up entrepreneurs or are successful freelancers in digital marketing in their mid-thirties.

Since I don’t have relevant experience, will the market consider me as fresher/experienced?

A Fresher is an individual who has just passed out from his/her college and is trained on digital marketing. An experienced individual who wants to shift his career scope from his current industry to that of digital marketing will be an experienced candidate but a fresher into digital marketing.