1. What is Digital Marketing?
2. How is it different from Traditional Marketing?
3. ROI between Digital and Traditional Marketing?
4. Discussion on E-Commerce
5. Discussion on new trends and current scenario of the world
6. Digital marketing – a Boon or bane ?
7. How can Digital Marketing be a tool of Success for Companies?
8. Video on Importance of Digital Marketing
9. Analysis of Recent Info Graphics released by Companies about Digital Marketing?
10. How did Digital Marketing help the Small Companies and Top Industries
11. Categorization of Digital Marketing for the Business
12. Diagnosis of the present Website and Business.
13. SWOT Analysis of the Business, present Website and Media or Promotion plan.
14. Setting up the Vision, Mission and goals of Digital Marketing

Display Ads Campaign

1. What are Display Ads?
2. Type of Display Ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads

Gmail Ads

1. Creating a Gmail Ads Campaign
2. Targeting based on Keywords, Remarking etc
3. Gmail Ads Measurement
4. Tracking Gmail Ads

Video Ads Campaigns

1. What are Display Ads?
2. Type of Display Ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads
12. Why video marketing?
13. Creating Video Campaigns
14. Instream Ads
15. Discovery Ads
16. Bumper Ads
17. Ad Sequence Ads
18. YouTube Targeting options
19. Age/gender/ Affinity Audience/keywords/topics/placements
20. Remarketing lists
21. Bidding Types
22. Type of YouTube Ads
23. Creating a YouTube Ad
24. Reporting and Analysis

Remarketing Campaign

1. What is Remarketing?
2. How to build Audience list?
3. How to do Segmentation of lists?
4. Types of Remarketing Audience
5. Dynamic Remarketing set up ( Ecommerce Sites )
6. Website Audience
7. App Audience
8. Customer List
9. Various Types of customer Lists
10. Custom Remarketing List
11. Creating Remarketing Campaign
12. Measuring Results of Campaign

Mobile Marketing Campaign

• 1. Importance of Mobile Marketing
  2. Types of Mobile marketing campaigns
  3. Creating Universal app campaign
  4. Bidding Strategies
  5. Location & Budget settings
  6. Ad Setup
  7. Conversion Tracking
  8. Reports

1. How Email Marketing Works
2. Types of mails
3. What to write
4. How to write
5. When to send
6. Tools used in Email Marketing
7. How to measure
8. What is opt in what is double optin
9. List creation
10. List Management
11. Auto responders
12. Email marketing report generation and its Metrics

Case Studies:

1. What is Affiliate Marketing
2. Components of Affiliate Marketing
3. How Affiliate Marketing Works
4. How to become a Merchant
5. How to become a Publisher
6. Costing Techniques
7. Product Allocation
8. Affiliate Marketing types
9. Affiliate Marketing tools
10. Google AdSense account set up

1. Resume building 
2. Building Own Portfolio Page 

1. What is Digital Marketing?
2. How is it different from Traditional Marketing?
3. ROI between Digital and Traditional Marketing?
4. Discussion on E-Commerce
5. Discussion on new trends and current scenario of the world
6. Digital marketing – a Boon or bane ?
7. How can Digital Marketing be a tool of Success for Companies?
8. Video on Importance of Digital Marketing
9. Analysis of Recent Info Graphics released by Companies about Digital Marketing?
10. How did Digital Marketing help the Small Companies and Top Industries
11. Categorization of Digital Marketing for the Business
12. Diagnosis of the present Website and Business.
13. SWOT Analysis of the Business, present Website and Media or Promotion plan.
14. Setting up the Vision, Mission and goals of Digital Marketing

Display Ads Campaign

1. What are Display Ads?
2. Type of Display Ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads

Gmail Ads

1. Creating a Gmail Ads Campaign
2. Targeting based on Keywords, Remarking etc
3. Gmail Ads Measurement
4. Tracking Gmail Ads

Video Ads Campaigns

1. What are Display Ads?
2. Type of Display Ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads
12. Why video marketing?
13. Creating Video Campaigns
14. Instream Ads
15. Discovery Ads
16. Bumper Ads
17. Ad Sequence Ads
18. YouTube Targeting options
19. Age/gender/ Affinity Audience/keywords/topics/placements
20. Remarketing lists
21. Bidding Types
22. Type of YouTube Ads
23. Creating a YouTube Ad
24. Reporting and Analysis

Remarketing Campaign

1. What is Remarketing?
2. How to build Audience list?
3. How to do Segmentation of lists?
4. Types of Remarketing Audience
5. Dynamic Remarketing set up ( Ecommerce Sites )
6. Website Audience
7. App Audience
8. Customer List
9. Various Types of customer Lists
10. Custom Remarketing List
11. Creating Remarketing Campaign
12. Measuring Results of Campaign

Mobile Marketing Campaign

• 1. Importance of Mobile Marketing
  2. Types of Mobile marketing campaigns
  3. Creating Universal app campaign
  4. Bidding Strategies
  5. Location & Budget settings
  6. Ad Setup
  7. Conversion Tracking
  8. Reports

1. How Email Marketing Works
2. Types of mails
3. What to write
4. How to write
5. When to send
6. Tools used in Email Marketing
7. How to measure
8. What is opt in what is double optin
9. List creation
10. List Management
11. Auto responders
12. Email marketing report generation and its Metrics

Case Studies:

1. What is Affiliate Marketing
2. Components of Affiliate Marketing
3. How Affiliate Marketing Works
4. How to become a Merchant
5. How to become a Publisher
6. Costing Techniques
7. Product Allocation
8. Affiliate Marketing types
9. Affiliate Marketing tools
10. Google AdSense account set up

1. Resume building 
2. Building Own Portfolio Page