Course Overview
CERTIFIED DIGITAL MARKETING
PROFESSIONAL PROGRAM (CDP)
Transform your career with the Certified Digital Marketing Professional
Program. Learn from industry experts and gain hands-on experience to
become a digital marketing leader.
Program. Learn from industry experts and gain hands-on experience to
become a digital marketing leader.
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Live Classes
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Hiring Partners
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Placement rate
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Learners
Course Journey
Kick start your journey
- Orientation by Ankush Singla
- Meet your program instructors
- Meet your peers
Master full stack by solving real problems
- Build real world projects
- Get doubts resolved via 1:1
- Meet industry experts
Experts join to help you prepare for interviews
- Resume and profile creation
- Mock interviews
- Soft skill training
Catch eye of your dream companies
- Daily jobs sent
- hirist.com Highlights
- Alumni Referrals
Nail the Interview for your dream job
- Gain company insights
- Apply for higher offers
Course curriculum
Module 1 - Introduction to Digital Marketing
Topics :
- What is Digital Marketing?
- How is it different from Traditional Marketing?
- ROI between Digital and Traditional Marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world
- Digital marketing – a Boon or bane ?
- How can Digital Marketing be a tool of Success for Companies?
- Video on Importance of Digital Marketing
- Analysis of Recent Info Graphics released by Companies about Digital Marketing?
- How did Digital Marketing help the Small Companies and Top Industries
- Categorization of Digital Marketing for the Business
- Diagnosis of the present Website and Business.
- SWOT Analysis of the Business, present Website and Media or Promotion plan.
- Setting up the Vision, Mission and goals of Digital Marketing
Module 2 - Search Engine Optimization
Master on-page and off-page SEO techniques for better search engine rankings.
Module 3 - Facebook Ads
Learn to create targeted campaigns to drive engagement, leads, and conversions on Facebook.
Module 4 - Instagram Ads
Develop visually appealing ad campaigns to connect with your audience on Instagram.
Module 5 - LinkedIn Ads
Generate professional leads and build brand authority with LinkedIn advertising strategies.
Module 6 - Google Ads
Topics:
Introduction to Google Ads
- History of Google Ads
- Why Google Ads?
- Difference between Bing Ads and Google Ads
- Understanding the KPI
- Benefits of Google Ads
Setting up Google Ads Account
- Sign up Process
- Billing Setting
- User account creation
- User Access Levels
- Setting up Campaigns
Campaign Structure
- Types of Campaigns
- How to fit the right campaign to the Business Objective
- Location Setting
- Language Setting
- Ad Rotation
- Experiments
- Daily budget Selection
- Ad Scheduling
Ad group Set up
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
Ads Set up Setting up Google Ads Different types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ads
- Writing the Ad Copy
- URL Options
- Mobile URL Option
- Google Ads Guidelines
Auction Process
- How google ads auction occur?
- Metrics of Google ads
- Ad Rank Calculation
- Quality Score
- Quality Score Calculation
- Factors affecting Quality score
- What is Actual CTR
- How is it Calculated?
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion?
- Types of Conversions
- Website Conversion
- Live Practical integration of conversion tracking
- App Conversion
- Call Conversion
- Offline Tracking ( Import )
- Implementation Conversion Tracking
- Dynamic Conversion Tracking ( Ecommerce Sites )
Search Ads Campaign
- What are Search ads Ads?
- Objectives of search Campaign
- Bidding Strategies
- Budget Settings
- Automated Targeting
- Creating Custom Ads
- Writing awesome headlines
- Integrating Ad Extensions
- Fitting right keywords
Case Studies:
Module 7 - Google Ads Campaigns
Topics :
Display Ads Campaign
- What are Display Ads?
- Type of Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
Gmail Ads
- Creating a Gmail Ads Campaign
- Targeting based on Keywords, Remarking etc
- Gmail Ads Measurement
- Tracking Gmail Ads
Video Ads Campaigns
- What are Display Ads?
- Type of Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Why video marketing?
- Creating Video Campaigns
- Instream Ads
- Discovery Ads
- Bumper Ads
- Ad Sequence Ads
- YouTube Targeting options
- Age/gender/ Affinity Audience/keywords/topics/placements
- Remarketing lists
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Reporting and Analysis
Remarketing Campaign
- What is Remarketing?
- How to build Audience list?
- How to do Segmentation of lists?
- Types of Remarketing Audience
- Dynamic Remarketing set up ( Ecommerce Sites )
- Website Audience
- App Audience
- Customer List
- Various Types of customer Lists
- Custom Remarketing List
- Creating Remarketing Campaign
- Measuring Results of Campaign
Mobile Marketing Campaign
- Importance of Mobile Marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Setup
- Conversion Tracking
- Reports
Module 8 - Social Media Marketing
Topics :
- Introduction to Social Media Marketing
- Advanced Facebook Marketing
- Twitter marketing
- Linkedin Marketing
- Social Media Analytics
Instagram Marketing
- How Brands use Instagram
- Creating an Instagram Account
- Tour of Instagram App
- Content strategy for Instagram
- Story vs Instagram Post
- How to use Stories?
- How to use Hashtags?
- Tools used for finding trending hashtags
- Tools used for Influencer Marketing
- Instagram Ads
- Objectives of Instagram Ads
- Reports & Analysis
Pinterest Marketing
- What is Pinterest?
- Why is Pinterest used for Marketing
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Pins Strategy
- Boards on Pinterest
- How to Create Pins
- Pinterest Plugins
- Generating Engagements
- Importance of Pinterest
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Pinterest Ads
Quora Marketing
- Introduction to Quora
- Benefits of Quora Marketing
- Creating Personal Quora Account
- Profile Setup
- Following Topics
- Writing Answers on Quora
- How to Engage with Users
- Quora Engagement Metrics
- Quora Analytics
- Creating Quora Business Page
- Answering Questions
- Quora Advertising
- Types of Quora Campaigns
- Reports & Analysis
Case Studies:
Module 9 - Youtube Marketing
YouTube Marketing
- What is Video Marketing
- Statistics of Video Marketing
- Creating a YouTube Channel
- Customizing the YouTube Channel
- Create a video marketing strategy
- Viral video examples
- Types of Video Posts
- How to create YouTube Videos
- How to Rank YouTube Videos on top
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers
- End Screens & Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Creator Studio
- In-depth Statistics Analysis
- YouTube Tools & Plugins
Module 10 - Google Analytics
Topics:
- Unlocking the Power of Data
- Maximizing Data Understanding
- Advanced Techniques in Google Analytics Strategy
- Behavior Flow Analysis:
- Understanding User Interactions on Your Website
- Tracking Performance Across Platforms
Module 11 - Email Marketing
Topics :
- How Email Marketing Works
- Types of mails
- What to write
- How to write
- When to send
- Tools used in Email Marketing
- How to measure
- What is opt in what is double optin
- List creation
- List Management
- Auto responders
- Email marketing report generation and its Metrics
Case Studies:
Module 12 - Affiliate Marketing
Topics :
- What is Affiliate Marketing
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- How to become a Merchant
- How to become a Publisher
- Costing Techniques
- Product Allocation
- Affiliate Marketing types
- Affiliate Marketing tools
- Google AdSense account set up
Module 13 - Building Own Portfolio
Topics :
- Resume building
- Building Own Portfolio Page
Our Instructors
Ankush Singla
Full stack developer
Teaches
Basics of C++ with DSA
Data Science
Competitive Programming
Ankush Singla
Full stack developer
Teaches
Basics of C++ with DSA
Data Science
Competitive Programming
Requirements
- You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
- No previous design experience is needed.
- No previous Adobe XD skills are needed.
Instructor
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