Display Ads Campaign

1. What are Display Ads?
2. Type of Display Ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads

Gmail Ads

1. Creating a Gmail Ads Campaign
2. Targeting based on Keywords, Remarking etc
3. Gmail Ads Measurement
4. Tracking Gmail Ads

Video Ads Campaigns

1. What are Display Ads?
2. Type of Display Ads
3. Objectives of Display Campaign
4. Bidding Strategies
5. Budget Settings
6. Audience Targeting Methods
7. Demographic Targeting
8. Content-based Targeting
9. Automated Targeting
10. Types of Ad Formats
11. Creating Custom Ads
12. Why video marketing?
13. Creating Video Campaigns
14. Instream Ads
15. Discovery Ads
16. Bumper Ads
17. Ad Sequence Ads
18. YouTube Targeting options
19. Age/gender/ Affinity Audience/keywords/topics/placements
20. Remarketing lists
21. Bidding Types
22. Type of YouTube Ads
23. Creating a YouTube Ad
24. Reporting and Analysis

Remarketing Campaign

1. What is Remarketing?
2. How to build Audience list?
3. How to do Segmentation of lists?
4. Types of Remarketing Audience
5. Dynamic Remarketing set up ( Ecommerce Sites )
6. Website Audience
7. App Audience
8. Customer List
9. Various Types of customer Lists
10. Custom Remarketing List
11. Creating Remarketing Campaign
12. Measuring Results of Campaign

Mobile Marketing Campaign

• 1. Importance of Mobile Marketing
  2. Types of Mobile marketing campaigns
  3. Creating Universal app campaign
  4. Bidding Strategies
  5. Location & Budget settings
  6. Ad Setup
  7. Conversion Tracking
  8. Reports