• Introduction to Google Ads

  1. History of Google Ads
  2. Why Google Ads?
  3. Difference between Bing Ads and Google Ads
  4. Understanding the KPI
  5. Benefits of Google Ads

Setting up Google Ads Account

1. Sign up Process
2. Billing Setting
3. User account creation
4. User Access Levels
5. Setting up Campaigns

Campaign Structure

1. Types of Campaigns
2. How to fit the right campaign to the Business Objective
3. Location Setting
4. Language Setting
5. Ad Rotation
6. Experiments
7. Daily budget Selection
8. Ad Scheduling

Ad group Set up

1. What is Ad Group?
2. How to set up Ad Groups
3. Keyword Research
4. Keyword Match Types
5. Broad Match
6. Broad Match Modifier
7. Phrase Match
8. Exact Match
9. Negative Match
10. Keyword Planner Tool

Ads Set up Setting up Google Ads Different types of Ads

• • • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ads
    • Writing the Ad Copy
    • URL Options
    • Mobile URL Option
    • Google Ads Guidelines

Auction Process

1. How google ads auction occur?
2. Metrics of Google ads
3. Ad Rank Calculation
4. Quality Score
5. Quality Score Calculation
6. Factors affecting Quality score
7. What is Actual CTR
8. How is it Calculated?

Ad Extensions

1. Sitelinks Extension
2. Callout Extension
3. Structured Snippet
4. Call Extension
5. Message Extension
6. Location Extension
7. Affiliate Location Extension
8. Price & Promotion Extension
9. App Extension
10. Automated Extensions

Conversion Tracking

1. What is Conversion?
2. Types of Conversions
3. Website Conversion
4. Live Practical integration of conversion tracking
5. App Conversion
6. Call Conversion
7. Offline Tracking ( Import )
8. Implementation Conversion Tracking
9. Dynamic Conversion Tracking ( Ecommerce Sites )

Search Ads Campaign

• • • • 1. What are Search ads Ads?
        2. Objectives of search Campaign
        3. Bidding Strategies
        4. Budget Settings
        5. Automated Targeting
        6. Creating Custom Ads
        7. Writing awesome headlines
        8. Integrating Ad Extensions
        9. Fitting right keywords