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CERTIFIED DIGITAL MARKETING
PROFESSIONAL PROGRAM (CDP)

Transform your career with the Certified Digital Marketing Professional
Program. Learn from industry experts and gain hands-on experience to
become a digital marketing leader.
Live learning
1:1 Mentorship
Real world case studies
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Live Classes

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Hiring Partners

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Placement rate

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Learners

Course Journey

Kick start your journey

  • Orientation by Ankush Singla
  • Meet your program instructors
  • Meet your peers

Master full stack by solving real problems

  • Build real world projects
  • Get doubts resolved via 1:1
  • Meet industry experts

Experts join to help you prepare for interviews

  • Resume and profile creation
  • Mock interviews
  • Soft skill training

Catch eye of your dream companies

  • Daily jobs sent
  • hirist.com Highlights
  • Alumni Referrals

Nail the Interview for your dream job

  • Gain company insights
  • Apply for higher offers

Course curriculum

Module 1 - Introduction to Digital Marketing

Topics :

 
  1. What is Digital Marketing?
  2. How is it different from Traditional Marketing?
  3. ROI between Digital and Traditional Marketing?
  4. Discussion on E-Commerce
  5. Discussion on new trends and current scenario of the world
  6. Digital marketing – a Boon or bane ?
  7. How can Digital Marketing be a tool of Success for Companies?
  8. Video on Importance of Digital Marketing
  9. Analysis of Recent Info Graphics released by Companies about Digital Marketing?
  10. How did Digital Marketing help the Small Companies and Top Industries
  11. Categorization of Digital Marketing for the Business
  12. Diagnosis of the present Website and Business.
  13. SWOT Analysis of the Business, present Website and Media or Promotion plan.
  14. Setting up the Vision, Mission and goals of Digital Marketing
Module 2 - Search Engine Optimization

Master on-page and off-page SEO techniques for better search engine rankings.

Module 3 - Facebook Ads

Learn to create targeted campaigns to drive engagement, leads, and conversions on Facebook.

Module 4 - Instagram Ads

Develop visually appealing ad campaigns to connect with your audience on Instagram.

Module 5 - LinkedIn Ads

Generate professional leads and build brand authority with LinkedIn advertising strategies.

Module 6 - Google Ads

Topics:

Introduction to Google Ads

  • History of Google Ads
  • Why Google Ads?
  • Difference between Bing Ads and Google Ads
  • Understanding the KPI
  • Benefits of Google Ads

Setting up Google Ads Account

  • Sign up Process
  • Billing Setting
  • User account creation
  • User Access Levels
  • Setting up Campaigns

Campaign Structure

  • Types of Campaigns
  • How to fit the right campaign to the Business Objective
  • Location Setting
  • Language Setting
  • Ad Rotation
  • Experiments
  • Daily budget Selection
  • Ad Scheduling

Ad group Set up

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool

Ads Set up Setting up Google Ads Different types of Ads

  • Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ads
  • Writing the Ad Copy
  • URL Options
  • Mobile URL Option
  • Google Ads Guidelines

Auction Process

  • How google ads auction occur?
  • Metrics of Google ads
  • Ad Rank Calculation
  • Quality Score
  • Quality Score Calculation
  • Factors affecting Quality score
  • What is Actual CTR
  • How is it Calculated?

Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

Conversion Tracking

  • What is Conversion?
  • Types of Conversions
  • Website Conversion
  • Live Practical integration of conversion tracking
  • App Conversion
  • Call Conversion
  • Offline Tracking ( Import )
  • Implementation Conversion Tracking
  • Dynamic Conversion Tracking ( Ecommerce Sites )

Search Ads Campaign

    • What are Search ads Ads?
    • Objectives of search Campaign
    • Bidding Strategies
    • Budget Settings
    • Automated Targeting
    • Creating Custom Ads
    • Writing awesome headlines
    • Integrating Ad Extensions
    • Fitting right keywords

Case Studies:

Module 7 - Google Ads Campaigns

Topics :

 

Display Ads Campaign

  1. What are Display Ads?
  2. Type of Display Ads
  3. Objectives of Display Campaign
  4. Bidding Strategies
  5. Budget Settings
  6. Audience Targeting Methods
  7. Demographic Targeting
  8. Content-based Targeting
  9. Automated Targeting
  10. Types of Ad Formats
  11. Creating Custom Ads

Gmail Ads

  1. Creating a Gmail Ads Campaign
  2. Targeting based on Keywords, Remarking etc
  3. Gmail Ads Measurement
  4. Tracking Gmail Ads

Video Ads Campaigns

  1. What are Display Ads?
  2. Type of Display Ads
  3. Objectives of Display Campaign
  4. Bidding Strategies
  5. Budget Settings
  6. Audience Targeting Methods
  7. Demographic Targeting
  8. Content-based Targeting
  9. Automated Targeting
  10. Types of Ad Formats
  11. Creating Custom Ads
  12. Why video marketing?
  13. Creating Video Campaigns
  14. Instream Ads
  15. Discovery Ads
  16. Bumper Ads
  17. Ad Sequence Ads
  18. YouTube Targeting options
  19. Age/gender/ Affinity Audience/keywords/topics/placements
  20. Remarketing lists
  21. Bidding Types
  22. Type of YouTube Ads
  23. Creating a YouTube Ad
  24. Reporting and Analysis

Remarketing Campaign

  1. What is Remarketing?
  2. How to build Audience list?
  3. How to do Segmentation of lists?
  4. Types of Remarketing Audience
  5. Dynamic Remarketing set up ( Ecommerce Sites )
  6. Website Audience
  7. App Audience
  8. Customer List
  9. Various Types of customer Lists
  10. Custom Remarketing List
  11. Creating Remarketing Campaign
  12. Measuring Results of Campaign

Mobile Marketing Campaign

    1. Importance of Mobile Marketing
    2. Types of Mobile marketing campaigns
    3. Creating Universal app campaign
    4. Bidding Strategies
    5. Location & Budget settings
    6. Ad Setup
    7. Conversion Tracking
    8. Reports
Module 8 - Social Media Marketing

Topics :

  1. Introduction to Social Media Marketing
  2. Advanced Facebook Marketing
  3. Twitter marketing
  4. Linkedin Marketing
  5. Pinterest
  6. Social Media Analytics

Instagram Marketing

  1. How Brands use Instagram
  2. Creating an Instagram Account
  3. Tour of Instagram App
  4. Content strategy for Instagram
  5. Story vs Instagram Post
  6. How to use Stories?
  7. How to use Hashtags?
  8. Tools used for finding trending hashtags
  9. Tools used for Influencer Marketing
  10. Instagram Ads
  11. Objectives of Instagram Ads
  12. Reports & Analysis

Pinterest Marketing

  1. What is Pinterest?
  2. Why is Pinterest used for Marketing
  3. Creating a Pinterest Account
  4. Customizing the Profile
  5. Pinterest Pins Strategy
  6. Boards on Pinterest
  7. How to Create Pins
  8. Pinterest Plugins
  9. Generating Engagements
  10. Importance of Pinterest
  11. Integrating Pinterest in Site
  12. Engagement Metrics for Pins
  13. Pinterest Analytics
  14. Pinterest Ads

Quora Marketing

  1. Introduction to Quora
  2. Benefits of Quora Marketing
  3. Creating Personal Quora Account
  4. Profile Setup
  5. Following Topics
  6. Writing Answers on Quora
  7. How to Engage with Users
  8. Quora Engagement Metrics
  9. Quora Analytics
  10. Creating Quora Business Page
  11. Answering Questions
  12. Quora Advertising
  13. Types of Quora Campaigns
  14. Reports & Analysis

Case Studies:

Module 9 - Youtube Marketing

YouTube Marketing

  1. What is Video Marketing
  2. Statistics of Video Marketing
  3. Creating a YouTube Channel
  4. Customizing the YouTube Channel
  5. Create a video marketing strategy
  6. Viral video examples
  7. Types of Video Posts
  8. How to create YouTube Videos
  9. How to Rank YouTube Videos on top
  10. Custom settings in videos
  11. YouTube Engagement Metrics
  12. Increasing Subscribers
  13. End Screens & Cards
  14. How to use Playlists
  15. Understanding copyrights and spam
  16. YouTube Creator Studio
  17. In-depth Statistics Analysis
  18. YouTube Tools & Plugins
Module 10 - Google Analytics

Topics:

  • Unlocking the Power of Data
  • Maximizing Data Understanding
  • Advanced Techniques in Google Analytics Strategy
  • Behavior Flow Analysis:
  • Understanding User Interactions on Your Website
  • Tracking Performance Across Platforms
Module 11 - Email Marketing

Topics :

 
  1. How Email Marketing Works
  2. Types of mails
  3. What to write
  4. How to write
  5. When to send
  6. Tools used in Email Marketing
  7. How to measure
  8. What is opt in what is double optin
  9. List creation
  10. List Management
  11. Auto responders
  12. Email marketing report generation and its Metrics

Case Studies:

Module 12 - Affiliate Marketing

Topics :

 
  1. What is Affiliate Marketing
  2. Components of Affiliate Marketing
  3. How Affiliate Marketing Works
  4. How to become a Merchant
  5. How to become a Publisher
  6. Costing Techniques
  7. Product Allocation
  8. Affiliate Marketing types
  9. Affiliate Marketing tools
  10. Google AdSense account set up
Module 13 - Building Own Portfolio

Topics :

 
  1. Resume building 
  2. Building Own Portfolio Page 

Our Instructors

Ankush Singla

Full stack developer

Teaches
Basics of C++ with DSA
Data Science 
Competitive Programming

Ankush Singla

Full stack developer

Teaches
Basics of C++ with DSA
Data Science 
Competitive Programming

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